Senior Product Line Manager - Gear & Apparel

Nampa, ID

Full Time

Product

Experienced

Department: Product
Reports to: Head of Product / Director of Product
Location: On-site — Gymreapers HQ, Las Vegas, NV
Employment Type: Full-time, Exempt

ABOUT GYMREAPERS

Gymreapers is one of the fastest-growing performance fitness brands in the world, building premium gear and apparel for lifters who take training seriously. From weightlifting belts and knee sleeves to performance apparel engineered for the gym, our products are designed to meet the demands of athletes who expect more from their equipment.

We are an athlete-driven brand built on intensity, discipline, and continuous improvement. Our team moves fast, operates with high standards, and cares deeply about building products that earn their place in every training session.

THE ROLE

As Senior Product Line Manager, you own Gymreapers’ Accessories and Apparel categories end-to-end. You are responsible for the product roadmap, new product development, assortment strategy, pricing, SKU productivity, and lifecycle management across two of the brand’s most important growth categories.

This is a hands-on product leadership role focused on building best-in-class training gear and performance apparel. You’ll work directly with design, sourcing, operations, athletes, and marketing to bring products from concept through launch and optimization. That includes reviewing samples, refining materials and fit, analyzing product performance, gathering athlete and customer feedback, and identifying opportunities to strengthen the line.

You will lead category planning across belts, sleeves, wraps, straps, grips, tees, shorts, joggers, outerwear, and future product expansion opportunities. You are expected to understand the customer deeply, maintain a strong point of view on the competitive landscape, and make commercial decisions that balance growth, margin, and brand positioning.

As the product organization scales, this role is expected to evolve into a leadership position with the opportunity to hire, mentor, and manage additional product managers across categories.

WHAT YOU’LL OWN

Category Strategy & Roadmap

Alongside the head of product and CEO build and maintain 12–24 month product roadmaps across Accessories and Apparel.
Identify category gaps, white space opportunities, and adjacent product expansion opportunities and present.
Prioritize initiatives based on growth potential, margin impact, brand alignment, and operational feasibility.
Develop seasonal and annual product launch calendars.

New Product Development

Lead products from concept through commercialization.
Write product briefs and partner with design on development direction, functionality, fit, materials, and construction.
Manage sample reviews, fit sessions, wear testing, and product revisions.
Work directly with overseas manufacturing partners to drive execution and product quality.
Ensure products meet performance expectations, margin goals, and launch timelines.

Product Lifecycle Management

Own SKU rationalization, pricing strategy, colorway planning, assortment architecture, and end-of-life decisions.
Monitor product health and recommend line expansions, refreshes, or discontinuations.
Maintain disciplined category management across both evergreen and seasonal product assortments.

Athlete & Consumer Insights

Gather feedback directly from athletes, customers, ambassadors, and internal stakeholders.
Analyze reviews, returns, support tickets, and product performance data to identify improvement opportunities.
Translate customer insights into actionable product enhancements and future product opportunities.

Competitive Intelligence

Maintain a strong understanding of the competitive landscape across performance accessories and fitness apparel.
Evaluate competitor product specs, pricing, positioning, materials, launch cadence, and innovation trends.
Use market insights to inform roadmap and product decisions.

Cross-Functional Leadership

Partner closely with Creative, Marketing, Ecommerce, Operations, Planning, and Finance teams to ensure successful launches.
Support GTM planning, launch storytelling, product positioning, and merchandising strategy.
Align forecasting, inventory planning, and margin expectations with operational and financial goals.

Business Performance

Monitor category performance across revenue, margin, sell-through, inventory health, return rates, and customer sentiment.
Present category updates, launch recaps, and roadmap recommendations to leadership.
Make data-informed decisions while balancing speed, quality, and brand standards.

WHAT YOU BRING

6–8 years of experience in product management, product development, merchandising, or category management within consumer products, apparel, fitness, outdoor, or performance brands.
Proven experience bringing physical products from concept through launch and lifecycle management.
Strong understanding of apparel development, fit, fabrications, trims, and garment construction.
Experience working with overseas manufacturing partners and managing product development timelines.
Strong commercial acumen with the ability to analyze SKU productivity, pricing strategy, margin, and category performance.
Analytical mindset with proficiency in Excel/Google Sheets and ecommerce reporting platforms.
Excellent communication and organizational skills with the ability to lead cross-functional initiatives.
Ability to operate in a fast-paced environment with a high level of ownership and accountability.
Passion for strength training, fitness culture, and performance products.
Bachelor’s degree or equivalent practical experience.

NICE TO HAVE

Experience within strength training, bodybuilding, powerlifting, CrossFit, or athletic apparel categories.
Knowledge of technical fabrics, garment construction, compression products, and performance materials.
Prior experience scaling product assortments within a high-growth ecommerce brand.
Experience managing or mentoring junior product team members.
Familiarity with Shopify, Amazon, or omnichannel retail environments.

Benefits/Perks:

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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