Director of Marketing

Nampa, ID

Full Time

Marketing

Manager/Supervisor

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: VP of Marketing

Position Overview:

Gymreapers is building a high-performance, multi-channel marketing engine to support aggressive growth across DTC, Amazon, Retail, Athletes, and Events.

The Director of Marketing is a senior leader responsible for leading day-to-day execution, alignment, and performance across all Gymreapers marketing initiatives. This role ensures strategy set by the VP of Marketing is translated into clear plans, timelines, and measurable results across teams.

You are the connector and multiplier—driving consistency, accountability, and execution across functions.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice

Marketing Execution Leadership

Lead execution of marketing strategy defined by the VP of Marketing
Translate goals into quarterly priorities, plans, and KPIs
Ensure all marketing initiatives move forward on schedule and to standard
Act as the primary escalation point for execution issues and misalignment

Cross-Functional Marketing Leadership

Lead and align marketing functions including:
- Performance & growth marketing
- Lifecycle (email & SMS)
- Brand, content, and creative
- Influencer & athlete marketing
- Events & activations
- Amazon & marketplace marketing
Ensure shared priorities, clear ownership, and strong collaboration
Drive alignment between Marketing, Ecommerce, Product, and Operations

Ecommerce & Channel Performance

Lead execution of DTC marketing initiatives in partnership with Ecommerce:
- Paid media alignment
- Funnel optimization
- CRO testing roadmap
- Lifecycle performance
Monitor marketing performance across DTC, Amazon, and Retail
Identify underperformance early and drive corrective action

Go-To-Market & Campaign Oversight

Lead execution of GTM plans for all product launches and major campaigns
Partner closely with the GTM Project Manager to:
- Build and maintain launch calendars
- Ensure cross-functional readiness
- Enforce timelines and accountability
Ensure launches are consistent across all channels

Brand & Creative Stewardship

Uphold Gymreapers’ brand standards across all outputs
Provide direction and feedback to Creative and Content leaders
Ensure creative supports both performance and brand objectives

Performance Tracking & Reporting

Track execution health and key marketing KPIs
Provide clear updates, risks, and insights to the VP of Marketing
Support budget tracking and ROI analysis in partnership with Marketing Ops

Team Leadership & Development

Lead and develop marketing managers and team leads
Set clear expectations, performance standards, and accountability
Support hiring, onboarding, and performance management
Foster a culture of ownership and execution excellence

What Success Looks Like (12 Months)

Marketing initiatives consistently ship on time
Strong cross-functional alignment and communication
Improved campaign and launch performance
Clear visibility into priorities, timelines, and blockers
A disciplined, high-performing marketing org

Traits We’re Looking For

Execution-first leader
Comfortable leading without absolute authority
High standards and strong follow-through
Calm under pressure
Results-focused mindset

Qualifications:

8–12+ years in marketing leadership roles
Experience leading multi-channel marketing teams
Strong background in ecommerce and performance marketing
Proven ability to manage complexity and drive execution
Excellent communication and organizational skills

Benefits/Perks:

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address*

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

What's your highest level of education completed?*

Desired salary*

Earliest start date?*

Cover Letter*

How did you hear about us?*

Are you authorized to work in the United States? (Federal Law requires proof of identity and employment authorization for all new employees.)*

Will you now or will you in the future require employment visa sponsorship*

How much are you looking to earn in this position?

Gymreapers HQ is located just 20mins outside beautiful Boise, ID. This role is on-site M-F. Are you willing to relocate?

Have you ever been convicted, entered a plea of no contest or received a withheld judgment for any criminal offense (misdemeanor or felony)? (A conviction will not necessarily disqualify an applicant.) If "Yes", please list each conviction and the date of the conviction. If not, please type N/A below.*

Why are you interested in working at Gymreapers?*

Please list any work experience related to the fitness equipment and athletic apparel industry or to this specific role in general.*

In 150 characters or fewer, tell us what makes you unique from a job-related skills standpoint. Try to be creative and say something that will catch our eye!*

Have any of your prior employers ever disciplined you including, but not limited to, a written warning, suspension, demotion, or termination of your employment? If so, please explain each incident by providing the date, disciplinary action taken, facts surrounding the action (e.g., specific policy violation or performance issue), and the name of the employer.*

We love employee referrals! If you were referred by a Gymreapers employee please list their first and last name below.

Website, blog, or portfolio

LinkedIn Profile URL:

Instagram

No action will be taken until all questions have been answered legibly and completely. The Company will make reasonable accommodations in the application/interview process for any disabled applicant who requests it. This application is valid ONLY for the position you are applying to. This application is current for this opening after which you will need to fill out a new application for another opening.* I Acknowledge

This application is used to notify me that the nature and scope of an investigation, if one is conducted, could include such general identification information as residence verification, and, as applicable, information concerning my employment, education, general reputation, character, and that such information may be developed through personal interviews with third parties. Only job-related information developed from such a report will be considered in evaluating my employment application or continued employment. I hereby authorize these persons, companies, organizations or corporations to answer all questions or release any information regarding the items listed in this paragraph. I hereby release them from any liability and hold them harmless from any claim for releasing any truthful information within their knowledge and/or records. I authorize the Company to release to any person, firm, entity or organization with which I may seek employment in the future, any truthful information concerning my work experience with the Company. I hereby release and hold the Company harmless from any claim for releasing any truthful information within its knowledge and/or records. I understand that any job offer that may be extended to me will be contingent upon the successful completion of a drug and alcohol test.I certify that the answers given by me to the foregoing questions and during any interviews are true and correct without material omissions, and understand that, if employed, omissions and/or false statements on this application or during any interviews may result in dismissal. I understand and acknowledge that, if hired, my employment is for no definite period and either the Employer or I may terminate our relationship at will at any time, without notice or any reason, and that this employment application does not constitute an employment contract. I have had an opportunity to have my questions about this statement's content answered and understand its terms.* I Acknowledge

Human Check*

Submit Application

Thank you for submitting your resume and interest in career opportunities with Gymreapers!