Director of Marketing Operations

Nampa, ID

Full Time

Marketing

Manager/Supervisor

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: CEO

Position Overview:

Gymreapers is building a world-class marketing engine to scale from the brand across DTC, Amazon, Retail, Athletes, and Events. We are seeking a Director of Marketing Operations to serve as the execution backbone of our marketing organization.

This role owns campaign delivery, launch cadence, cross-functional coordination, and marketing execution systems. You will ensure every product launch, athlete activation, and seasonal campaign ships on time, on brand, and with clarity.

This is a senior operational leadership position responsible for turning strategy into execution at speed.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice

Key Responsibilities:

Campaign & Launch Execution

Own end-to-end execution for:
- Product launches and drops
- Athlete campaigns and collaborations
- Events and activations
- Seasonal and promotional campaigns
Build and maintain a master GTM calendar across:
- Amazon
- DTC (Shopify)
- Retail / Wholesale
- Social, Email, and Athlete channels
Ensure launches ship on time with complete assets, messaging, and channel alignment

Cross-Functional Project Management

Serve as the central point of coordination across:
- Creative
- Ecommerce
- Email / Lifecycle
- Paid Media
- Athletes
- Events
- Operations & Inventory
Run:
- Campaign kickoffs
- Weekly marketing execution standups
- Launch readiness reviews
- Post-campaign retrospectives
Identify risks early and resolve blockers before they impact timelines

Marketing Process & Systems Ownership

Design, document, and enforce SOPs for:
- Campaign requests
- Creative briefs
- Asset development and approvals
- Launch readiness checklists
Own and optimize marketing tools:
- JIRA
- GTM Calendar
- Slack workflows
Create operational clarity and eliminate last-minute fire drills

Capacity Planning & Prioritization

Forecast team capacity and manage competing priorities
Protect Creative and Growth teams from overload
Drive ruthless prioritization aligned to revenue impact
Provide leadership visibility into:
- What’s shipping
- What’s at risk
- What’s being deprioritized

Performance Tracking & Continuous Improvement

Track execution KPIs including:
- On-time launch rate
- Campaign throughput
- Missed deadlines and root causes
Partner with Ecommerce and Analytics teams to:
- Review campaign performance post-launch
- Feed learnings back into GTM and planning cycles
Continuously refine workflows to increase speed and quality

Success Metrics (KPIs)

Creative delivery on-time rate (≥95%)
Campaign and product launch readiness
Creative cost efficiency (cost per asset, per shoot)
Stakeholder satisfaction (Marketing, Ecommerce, Amazon)
Reduction in rework and revision cycles
Studio throughput and asset velocity
Ability to support simultaneous multi-channel launches

Qualifications

6–10+ years experience in Marketing Operations, Program Management, or Campaign Management
Experience supporting DTC or ecommerce brands ($20M–$150M+)
Proven track record managing complex, multi-channel launches
Deep experience with project management tools and workflow systems
Strong understanding of ecommerce marketing channels

Preferred:

Amazon + DTC experience
Athlete, influencer, or event marketing exposure
Experience scaling a marketing organization through high-growth phases

Benefits/Perks:

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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