Amazon Content Specialist

Nampa, ID

Full Time

Marketing

Entry Level

Amazon Content Specialist

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: Amazon Manager

Position Overview:

Gymreapers is looking for an Amazon Content Specialist to own and scale best-in-class marketplace content across our growing SKU catalog. This role sits at the intersection of creative, conversion, and marketplace strategy, ensuring every product detail page is optimized to win clicks, convert traffic, and dominate category rankings.

As SKU count expands and Amazon evolves toward richer content (A+, Premium A+, Brand Story, video), this role will be critical in building a repeatable, high-performance content engine.

You will work closely with the Design Director, Amazon Ops Manager, and Growth team to execute content that drives measurable revenue impact.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice

Key Responsibilities

Amazon Listing Content Ownership

Own end-to-end content execution across all Amazon listings:
- Titles, bullets, descriptions
- A+ Content (Standard + Premium)
- Brand Story modules
- Product videos (PDP + Sponsored Brands Video)
Ensure all listings are:
- Conversion-optimized
- Keyword-aligned (in partnership with SEO/PPC)
- On-brand with Gymreapers’ identity

A+ & Visual Content Development

Build and iterate high-converting A+ templates across categories
Brief and collaborate with design team on:
- Infographics
- Comparison charts
- Lifestyle imagery
- Educational modules
Continuously test and refine:
- Layout structures
- Messaging hierarchy
- Feature/benefit framing

Amazon Video Strategy

Own roadmap for:
- PDP videos
- Sponsored Brand Videos
Coordinate with creative team on:
- Hooks and scripts
- Product demos
- UGC-style content
Optimize for:
- CTR (click-through rate)
- Conversion rate
- Scroll-stopping performance

Content Optimization & Testing

Run structured testing across listings:
- Main image variations (in partnership with Creative)
- A+ module variations
- Copy positioning (performance vs lifestyle vs authority)
Analyze performance metrics:
- Conversion rate (CVR)
- Session percentage
- Revenue per session
Feed insights back into:
- Creative briefs
- Product positioning
- Launch strategy

New Product Launch Support

Lead content execution for all new SKU launches:
- Listing creation
- A+ buildout
- Image/video asset coordination
Ensure Day 1 retail readiness:
- Fully optimized PDP
- Competitive differentiation clearly communicated

Cross-Functional Collaboration

Work closely with:
- Creative Director → Brand alignment, asset quality, storytelling
- Amazon Ops Manager → Listing setup, keyword strategy, catalog health
- Growth/PPC team → Conversion insights + ad alignment
Act as the bridge between creative and performance

Success Metrics (KPIs)

Conversion Rate (CVR) lift across catalog
Revenue per session improvement
A+ adoption rate (% of catalog with premium content)
Video adoption rate (% of listings with video)
New product launch readiness (100% optimized at launch)
Listing content test velocity (experiments per month)

Qualifications

2–5+ years in:
- Amazon content, ecommerce merchandising, or PDP optimization
Strong understanding of:
- Amazon A+ Content & Brand Story
- Marketplace SEO fundamentals
- Conversion rate optimization (CRO)
Experience working with:
- Designers and creative teams
- Product marketing or DTC brands

Benefits/Perks:

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law

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Thank you for submitting your resume and interest in career opportunities with Gymreapers!

Amazon Content Specialist

Key Responsibilities

Amazon Listing Content Ownership

A+ & Visual Content Development

Amazon Video Strategy

Content Optimization & Testing

New Product Launch Support

Cross-Functional Collaboration

Success Metrics (KPIs)

Qualifications

Apply for this position