Marketing Operations Manager

Nampa, ID

Full Time

Marketing

Experienced

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Reports To: VP of Marketing

About Gymreapers

Gymreapers is one of the fastest-growing strength training brands in the world. We create premium gear, apparel and accessories for lifters who demand more from themselves and the brands they support. Our mission is to put the highest quality products into the hands of serious athletes while building a brand that represents discipline, grit, and relentless self-improvement.

As we continue scaling across DTC, Amazon, Retail, Wholesale, and International channels, we're looking for a Marketing Operations Manager to build the systems, processes, and reporting infrastructure that enable our marketing team to operate at a world-class level.

Position Overview

The Marketing Operations Manager will serve as the operational backbone of the marketing organization. This role is responsible for improving planning, execution, measurement, reporting, technology, and cross-functional alignment across all marketing channels.

You will work closely with Creative, Ecommerce, Growth, Athletes & Influencers, Events, Lifecycle, Amazon, Product Development, Finance, and Operations teams to ensure marketing initiatives are launched on time, measured accurately, and continuously optimized.

This role is ideal for someone who loves systems, process improvement, analytics, project management, and turning chaos into clarity.

What You'll Own

Marketing Planning & Project Management

Own marketing campaign planning processes across all channels
Build and maintain annual, quarterly, and monthly marketing calendars
Ensure launches, campaigns, and promotions stay on schedule
Facilitate weekly marketing planning and execution meetings
Improve communication between marketing, ecommerce, product, and operations teams
Create scalable workflows that increase organizational efficiency

Marketing Performance Reporting

Develop and maintain marketing dashboards and reporting frameworks
Deliver weekly and monthly performance reporting
Track KPIs across:
- Revenue
- CAC
- MER
- ROAS
- LTV
- Conversion Rate
- Email Performance
- Influencer Performance
- Organic Social Performance
- Product Launch Performance
Partner with leadership to identify opportunities and risks

Marketing Technology Stack Management

Own and optimize the marketing technology ecosystem including:

Klaviyo
Shopify
Triple Whale
Google Analytics
Northbeam
Meta
Google Ads
TikTok Ads
Asana
Airtable
Gorgias
Attentive
Future marketing technologies

Responsibilities include:

Platform integrations
Data integrity
Attribution accuracy
Workflow automation
Tool evaluation and implementation

Process & Automation

Build SOPs and operational playbooks
Reduce manual reporting and repetitive work through automation
Improve campaign briefing processes
Improve creative request workflows
Improve launch readiness processes
Create scalable operating systems that support growth from $50M to $250M+

Cross-Functional Alignment

Partner with:

Creative Team
Ecommerce Team
Amazon Team
Athlete Marketing Team
Events Team
Product Development
Finance
Operations

to ensure:

Accurate forecasting
Inventory-aware promotions
Successful product launches
Consistent KPI reporting
Alignment on priorities

Data & Analytics

Create actionable insights from marketing data
Build attribution frameworks
Support forecasting and budgeting exercises
Analyze customer acquisition trends
Analyze customer retention trends
Identify opportunities for increased efficiency and profitability

Success Metrics

Within 12 months, this role will be responsible for:

Operational Excellence

95%+ on-time campaign delivery
Reduction in launch delays
Increased team efficiency
Reduced project bottlenecks

Reporting & Analytics

Executive dashboard adoption
Improved forecasting accuracy
Faster reporting turnaround times
Improved data accuracy across platforms

Automation

Reduction in manual reporting hours
Increased workflow automation
Improved campaign setup efficiency

Business Impact

Improved marketing ROI visibility
Better budget allocation decisions
Increased marketing efficiency
Improved cross-functional execution

Qualifications

Required

4+ years in Marketing Operations, Marketing Analytics, Growth Operations, Revenue Operations, Ecommerce Operations, or related field
Experience supporting multi-channel ecommerce brands
Strong analytical and reporting skills
Experience with project management systems
Advanced Excel / Google Sheets proficiency
Experience with marketing attribution and reporting
Strong communication and organizational skills
Ability to manage multiple projects simultaneously

Preferred

Experience in consumer products, fitness, apparel, or supplements
Experience with Shopify
Experience with Klaviyo
Experience with Triple Whale and/or Northbeam
Experience with SQL or BI tools
Experience building automated dashboards
Experience supporting teams in high-growth environments

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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