Social Media Manager

Nampa, ID

Full Time

Marketing

Experienced

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: VP of Marketing

Job Summary:

Gymreapers is seeking a high-level Social Media Manager who operates as both a strategist and storyteller, not just a content scheduler.

This role owns the end-to-end social media ecosystem—from feed planning and visual storytelling to calendar integration and performance optimization. You will be responsible for crafting how the Gymreapers brand shows up daily, ensuring every post contributes to a cohesive, intentional narrative that builds brand equity and drives growth.

You will architect the social feed as a living, evolving storefront of the brand—aligning content with product launches, campaigns, athlete moments, and cultural trends—while maintaining a consistent, premium aesthetic and voice.

This is a role for someone who takes extreme ownership over social—not just posting content, but designing the story we tell and how it unfolds over time.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice

Key Responsibilities:

Feed Strategy & Brand Storytelling

Own and design the look, feel, and flow of the Gymreapers social feed
Plan content as a cohesive narrative, not isolated posts (e.g., sequencing, drops, themes, arcs)
Translate brand campaigns, product launches, and athlete moments into compelling social storylines
Ensure every post contributes to a larger brand story and premium visual identity
Continuously evolve and elevate the aesthetic standard of Gymreapers social

Social Calendar Integration

Build and manage a fully integrated social calendar aligned with:
- Product launches
- Campaigns
- Email/SMS marketing
- Paid media
- Events & athlete activations
Act as the bridge between marketing, creative, and social execution
Proactively identify opportunities to amplify key business moments through social

Content Planning & Execution

Plan, brief, and execute weekly and monthly content strategies
Partner with creative, video, and athlete teams to produce high-performing content
Curate and repurpose UGC, influencer, and athlete content into the feed narrative
Own posting, scheduling, and platform optimization

Community & Culture Leadership

Oversee community management and engagement strategy
Identify and act on real-time trends, cultural moments, and conversations
Build a strong brand presence within the lifting and fitness community

Performance & Optimization

Define and track KPIs: engagement, reach, follower growth, CTR, sentiment
Analyze performance and turn insights into clear creative and strategic improvements
Continuously test and iterate on:
- Formats
- Hooks
- Posting cadence
- Content mix

Qualifications:

2-3 years of experience with social media management.
Ability to execute specific creative direction, and brand vision, and bring a strong point of view and creative input to the team.
Ability to work quickly and efficiently, while under pressure.
Ability to multi-task and work toward several milestones on various projects simultaneously.
Experience assisting with videography and video editing is a plus.
Strong understanding of digital marketing strategy and tactics across all social channels including paid media.
Experience in the fitness and/or apparel industry is a plus.

Benefits/Perks:

Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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