Gymreapers

Director of Experiential Marketing

Marketing - Nampa, ID - Full Time

Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: VP of Marketing

Job Summary:

Gymreapers is seeking an experienced Director of Experiential Marketing to join our growing Marketing team. This position will be responsible for leading the strategic planning, execution, and performance of all live and virtual event initiatives at Gymreapers. From major expos and trade shows to athlete activations and branded pop-ups, this role will play a critical part in shaping our public presence and growing brand affinity through unforgettable event experiences.

You will manage end-to-end event operations, coordinate internal and external stakeholders, and ensure all activations reflect the Gymreapers brand ethos.  This is a high-impact role for someone who thrives in a fast-paced environment, has excellent organizational and creative problem-solving skills, and understands how to turn events into measurable brand and revenue drivers. You will also lead the growth and development of your events team of which you will collaborate with leadership to screen, manage and hire.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

  • Grow or Die
  • Customer Obsession
  • Extreme Ownership
  • Nothing is Given // Everything is Earned
  • Be Humble
  • 1% Better Everyday
  • Live with Integrity
  • Sacrifice

Key Responsibilities:

Strategic Planning & Event Management

  • Collaborate and own the planning, and execution of national and regional events, including trade shows (e.g., Olympia, Wodapalooza, Arnold), athlete meet-ups, retail activations, and brand partnerships.
  • Develop and manage an annual event calendar aligned with brand, marketing, and sales goals.
  • Own logistics including venue selection, travel coordination, vendor management, setup/tear-down, and staffing schedules.
  • Work with CEO to build and oversee event budgets, ensuring cost-effectiveness and ROI tracking.
  • Collaborate with internal creative and product teams to ensure brand cohesion and visual consistency across all event touchpoints.

Cross-Functional Collaboration

  • Work closely with Marketing, Athlete, E-Commerce, and Operations teams to align messaging, product drops, and campaign timelines with event schedules.
  • Partner with Athlete Managers to coordinate talent appearances, meet-and-greets, and content activations.
  • Liaise with warehouse and logistics teams to manage inventory, samples, and booth materials.
  • Own the ongoing event schedule and coordination needed to run multiple events across multiple departments to keep alignment, diligence, and timeliness.

Brand Experience & Execution

  • Ensure a high standard of customer experience at every event, upholding Gymreapers elite and authentic brand presence.
  • Introduce innovative and engaging elements (e.g., giveaways, interactive activations, fitness challenges) that increase foot traffic and engagement.
  • Monitor and assess competitor activations to identify trends and innovation opportunities.

Performance Tracking & Optimization

  • Track key performance metrics including attendance, lead capture, social engagement, product sell-through, and ROI.
  • Conduct post-event evaluations and recap reports with clear insights and recommendations.
  • Maintain relationships with key event partners, sponsors, and industry vendors.

Qualifications:

  • 5+ years of experience in event management, ideally in the fitness, sports, lifestyle, or DTC brand space.
  • Proven success planning and executing large-scale activations, expos, or multi-city event tours.
  • Strong project management skills with the ability to juggle multiple priorities and deadlines.
  • Experience managing budgets, negotiating contracts, and coordinating vendors.
  • High attention to detail and exceptional problem-solving capabilities.
  • Strong communication and interpersonal skills; confident leading internal teams and representing the brand externally.
  • Familiarity with event tech, CRM platforms, and project management tools (e.g., Asana, Airtable, HubSpot).
  • Willingness to travel regularly and work non-traditional hours during events
  • Deep passion for fitness, strength training, and Gymreapers brand ethos is a strong plus.

Benefits/Perks:

  • Competitive Pay
  • Company paid holidays
  • Paid Time Off (PTO)
  • Gymreapers on-site gym!
  • Newly renovated HQ!
  • 401(k) with up to a 4% employer match
  • Life Flight Program, Voluntary
  • Employee Assistance Program
  • 50% Employee Discount 
  • 100% Employer Paid: Medical, Dental and Vision
  • 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
  • Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.


 
Apply: Director of Experiential Marketing
* Required fields
First name*
Last name*
Email address*
Location *
Phone number*
Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

What’s your highest level of education completed?*
Desired salary*
Earliest start date?*
Cover Letter*
How did you hear about us?*
Are you authorized to work in the United States? (Federal Law requires proof of identity and employment authorization for all new employees.)*
Will you now or will you in the future require employment visa sponsorship*
How much are you looking to earn in this position?
Gymreapers HQ is located just 20mins outside beautiful Boise, ID. This role is on-site M-F. Are you willing to relocate?
Have you ever been convicted, entered a plea of no contest or received a withheld judgment for any criminal offense (misdemeanor or felony)? (A conviction will not necessarily disqualify an applicant.) If "Yes", please list each conviction and the date of the conviction. If not, please type N/A below.*
Why are you interested in working at Gymreapers?*
Please list any work experience related to the fitness equipment and athletic apparel industry or to this specific role in general.*
In 150 characters or fewer, tell us what makes you unique from a job-related skills standpoint. Try to be creative and say something that will catch our eye!*
Have any of your prior employers ever disciplined you including, but not limited to, a written warning, suspension, demotion, or termination of your employment? If so, please explain each incident by providing the date, disciplinary action taken, facts surrounding the action (e.g., specific policy violation or performance issue), and the name of the employer.*
We love employee referrals! If you were referred by a Gymreapers employee please list their first and last name below.
Website, blog, or portfolio
LinkedIn Profile URL:
Instagram
No action will be taken until all questions have been answered legibly and completely. The Company will make reasonable accommodations in the application/interview process for any disabled applicant who requests it. This application is valid ONLY for the position you are applying to. This application is current for this opening after which you will need to fill out a new application for another opening.*
This application is used to notify me that the nature and scope of an investigation, if one is conducted, could include such general identification information as residence verification, and, as applicable, information concerning my employment, education, general reputation, character, and that such information may be developed through personal interviews with third parties. Only job-related information developed from such a report will be considered in evaluating my employment application or continued employment. I hereby authorize these persons, companies, organizations or corporations to answer all questions or release any information regarding the items listed in this paragraph. I hereby release them from any liability and hold them harmless from any claim for releasing any truthful information within their knowledge and/or records. I authorize the Company to release to any person, firm, entity or organization with which I may seek employment in the future, any truthful information concerning my work experience with the Company. I hereby release and hold the Company harmless from any claim for releasing any truthful information within its knowledge and/or records. I understand that any job offer that may be extended to me will be contingent upon the successful completion of a drug and alcohol test.I certify that the answers given by me to the foregoing questions and during any interviews are true and correct without material omissions, and understand that, if employed, omissions and/or false statements on this application or during any interviews may result in dismissal. I understand and acknowledge that, if hired, my employment is for no definite period and either the Employer or I may terminate our relationship at will at any time, without notice or any reason, and that this employment application does not constitute an employment contract. I have had an opportunity to have my questions about this statement's content answered and understand its terms.*
Human Check*